SMART Approach is a powerful, strategic tool developed by enrollment experts exclusively for higher education and is tailored specifically to your institution. A custom model, explicitly for your institution, scores each record in the nation’s largest college planning program, My College Options®. With this predictive resource, easily access those records that are qualified and have a high probability of enrollment. Preview your selections before purchasing a single record, ensuring you are capturing the proper audience. Improve your return on investment by focusing on what really matters!
Institution Case Studies: SMART Approach Success